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What’s going on here?

Ask someone what they think about veterans. Sure, you’ll hear words like honor and courage. But you’ll also hear words like PTSD, homeless, damaged — real problems faced by some vets, though not the vast majority.

RethinkVets was created to tell a different story.

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Who are you?

RethinkVets is the work of a coalition of organizations committed to changing inaccurate, preconceived notions about our returning troops. Led by The Heinz Endowments, these organizations rallied together to reshape public perception through this awareness campaign. Not just because our veterans deserve the benefit of an open mind, but because these misconceptions devalue the immense asset that veterans bring to our community.

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What’s the idea behind this campaign?

Less than half of 1 percent of the U.S. population has served in our country’s military. That means the percentage of individuals and families with personal connections to a veteran also is small. Unfortunately, people who don’t have close relationships with veterans too often make inaccurate assumptions about them. We want to bridge the gap between veterans and those who don’t know who our military service members really are. We are providing facts and telling true stories about our veterans as unique individuals with unique experiences, who provide unique benefits to our community.

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